| RK 2008 | RK 2009 | Mayor anunciante enero- septiembre en TV, radio, prensa y revistas (IBOPE) | Crecimiento 2009-2008 |
| 2 | 1 | Genomma Lab | 172% |
| 1 | 2 | Procter & Gamble | 8% |
| 4 | 3 | Unilever de México | -1% |
| 6 | 4 | Compañía Nestlé | 3% |
| 5 | 5 | Organización Bimbo | -14% |
| 3 | 6 | Colgate Palmolive | -21% |
| 9 | 7 | The Coca-Cola Export | 1% |
| 7 | 8 | Danone de México | -12% |
| 8 | 9 | Telcel | -16% |
| 10 | 10 | Kimberly-Clark México | -6% |
| 19 | 11 | Comercial Mexicana | 43% |
| 11 | 12 | Kellogg's de México | -8% |
| 14 | 13 | Cervecería Cuauhtémoc | -3% |
| 13 | 14 | Liverpool | -13% |
| 15 | Grupo Financiero Banorte | ||
| 12 | 16 | Grupo Modelo | -23% |
| 18 | 17 | CV Directo | -2% |
| 15 | 18 | SC Johnson | -11% |
| 19 | Nueva Wal-Mart de México | SD | |
| 20 | Soriana | SD |
Fuente:
http://www.cnnexpansion.com/expansion/2009/10/28/Monstruos-de-la-Mercadotecnia---Intro
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